We covered a lot of topics like:
Why do some businesses see marketing as an expense as opposed to an investment?
What exactly comes under the marketing umbrella?
Where’s a good starting point for a business looking to invest in their Marketing?
What pitfalls do I see businesses falling into when it comes to marketing?
Is marketing really necessary for every business?
And there was a great question in from an attendee around how to bring Brand Values to life.
So, stick on the kettle, make yourself a cuppa and have a listen