I really enjoyed chatting with Wayne Denner and Martin Murtagh MSc, MCIM yesterday on The Growth Company 
#BigInterviewSeries.
We covered a lot of topics like:
Why do some businesses see marketing as an expense as opposed to an investment? What exactly comes under the marketing umbrella? Where’s a good starting point for a business looking to invest in their Marketing? What pitfalls do I see businesses falling into when it comes to marketing? Is marketing really necessary for every business?
And there was a great question in from an attendee around how to bring Brand Values to life.
So, stick on the kettle, make yourself a cuppa and have a listen 