I work with clients in a variety of ways:


I work with clients in a variety of ways:

Focus Your Marketing

Knowing how to structure your marketing can be a struggle – especially if you’ve never really focused on it before. It can be difficult to identify the best investment for your budget so that you get the results you’re looking for.

I will help you build a strong foundation that is fully aligned with your overall goals and objectives for your business.

I will:

  • Pinpoint your target buyers
  • Assess the competitive landscape and clarify what makes you different
  • Identify what success looks like for you so you can effectively track your marketing’s Return on Investment (ROI)
  • Create a marketing plan that delivers success
  • Provide a roadmap to growth (via consultancy or implementation)
Marketing Consultant Ireland

Outsource Your Marketing

Think of me as your CMO resource you can call on whenever you need to.

Outsourcing your marketing can be a smart decision for businesses looking to scale their marketing efforts without adding to their internal team. By working with me as your outsourced Head of Marketing, you can tap into my seasoned expertise as and when you need it, without the expense of hiring a full-time employee.

With me as your partner, I can help you achieve more significant results while freeing up time and resources for you to focus on other critical areas of your business.

I can work independently or with your in-house marketing teams to:

  • Conduct a deep-dive review of current marketing initiatives
  • Make recommendations to evolve, adapt and optimise your marketing activities
  • Identify KPIs that are directly related to your business goals
  • Align your marketing strategy with your expanding business goals
  • Manage the day-to-day running of your marketing activities
Lissa McPhillips - Marketing Consultant Ireland

Clarify Your Marketing

In today’s fast-paced business environment, markets and customer requirements are constantly changing, so it’s crucial to ensure that your marketing is agile and flexible enough to keep up with these changes.

Clarifying your strategy can help you identify areas where you can improve your marketing efforts to better align with your business objectives and meet your customers’ evolving needs.

As your marketing partner, I can perform a marketing audit to assess the effectiveness of your existing marketing activities.

By evaluating your current strategy and identifying opportunities for improvement, you can make more informed decisions and optimise your marketing efforts for maximum impact.

I will:

  • Replace fire-fighting marketing tactics with key strategic initiatives
  • Evaluate work in progress
  • Monitor how marketing is contributing to business KPIs
  • Review the planning process
  • Prioritise workloads
Marketing Consultant Ireland

Speak to Lissa today...

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