I was delighted to present a Power Hour session at Network Ireland's annual conference recently.
My session was all around something I believe will really help differentiate you as a small business from your competitors.
Don't Sell a Product or Service - Sell a Solution!
I've spoken about this before.... Understanding the "pain points" of your target audience will help you position your product or service as a solution and will therefore grab their attention and engage them.
Below are some tips on how to do this successfully:
You can also click here to see the session in full!
If you'd like to chat some more about how this approach can help you grow sales, give me a ring - I'd love to chat to you.