Updated: Jul 29, 2020
We all know how it goes …… As a consumer you do some online browsing, you see something nice, add it to your cart, get interrupted and leave without completing a purchase.
But as an online retailer, that sale is important. So, what can you do to get back in-front of that shopper and gently jog their memory to come back to your site and complete their check-out?
Here’s where cart abandonment emails come in.
What are cart abandonment emails?
They are email messages that are sent automatically whenever a shopper leaves your site with items still remaining in their shopping cart.
Will I need a shopper's email address?
Yes, in order to send a cart abandonment email, you will need to capture an email address. But don’t worry, shoppers are used to this request as it allows retailers to provide delivery and other updates relating to their order.
How do I create cart abandonment emails that bring my customer back?
Here are some hot tips:
1. Add a sense of urgency to your email copy. Let shoppers know if stock is limited or if stock will remain in their cart for a limited period of time only.
2. Add an image of what was left in the shopping cart to remind the shopper what they’re missing out on!
3. Offer an enticement to complete the purchase. Maybe offer a discount if checkout is completed within a specific timeframe – but keep this nugget until at least the second or third email prompt 😉
4. Don’t forget a strong call to action! Callouts like “Continue Shopping” and “Order Today” will draw shoppers to return to your site. If possible, allow them to return to the place where they left off. Asking a consumer to begin their shopping journey afresh could cause them to abandon your site completely. Make it as easy as possible for them to continue their shopping journey and complete their purchase.
5. Get the timing right! Aim to send your email within an hour of the shopper abandoning their cart. If you leave it too long, there’s a chance the shopper may have changed their mind or gone elsewhere.
6. Provide your contact details. It could be that your potential customer didn't complete checkout because they had questions about the product or needed more delivery information. Making it easy for them to get in contact with you will help convert the sale.
So now that you know all about cart abandonment emails, how do you create one?
Most e-commerce platforms support these types of emails, but do take the time to make sure you have the feature set-up correctly to maximise your online sales channel.
If I can help in any way, give me a ring, I’d love to hear from you!
Bye for now 😃