Pivoting doesn’t necessarily mean starting over – It could just mean making tweaks somewhere along the way!
With restrictions as they currently stand, there’s a lot of talk about pivoting your business and some business owners may be put off thinking that in order to pivot they have to start all over again. This doesn’t have to be the case.
Here are three quick suggestions that may help you find new growth opportunities in these challenging times:
- Start by looking at your target audience. How have their needs changed over the last few months and how can your business address those needs.
- Is your previous target audience still relevant to your business or do you need to look at targeting a new audience?
- Use your expertise and industry knowledge to provide helpful hints and tips. Once you build a connection, the sales will come!
The main thing is not to be afraid of change. You never know what new opportunities could lie ahead for you. Pivoting doesn’t necessarily mean starting over – It could just mean making tweaks somewhere along the way!
For more ideas on how to keep your business alive during these strange times, give me a call on 086 168 0903 or email me at Lissa@DynamicMarketing.ie. Market Your Business.