Lead Generation

What does Lead Generation actually mean?

Need to add leads to your sales funnel, but don’t know where to begin?

What’s the best way to tell your buyers about who you are and what solutions you deliver?  

What does lead generation actually mean?  Lead Generation is a powerful business tool that introduces potential customers to your brand. It’s the first step in building a relationship with potential buyers, introducing them to your products or services, nurturing them and ultimately converting them into paying customers.

In today’s competitive B2B landscape, lead generation is more than just a marketing tactic: it’s a fundamental element of any effective marketing strategy. By generating leads, you increase your customer base, boost sales, and drive your business growth. There are many different approaches to lead generation depending on your buyers’ purchasing journey and, in my experience, there is no silver bullet to getting it right first time!

My Approach to Lead Generation


Agree the objectives and define success metrics


Build and execute a comprehensive plan that spans all stages of the buyers’ journey


Report, Measure, Refine

When done successfully, lead generation campaigns can be very successful. When done ad hoc and unplanned, they can be costly and not give you the results you’re looking for.  As your Marketing Adviser, I will turn your lead generation campaigns into increased sales.

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