Why Knowing Your Customer Adds Value to Your B2B Business
Knowing everything you can about your “ideal” customer will allow you to better target your marketing. And better targeted marketing leads to better return on investment.
Marketing
Is Perceived Value a Struggle for You?
As a service provider like a coach or consultant, pricing can sometimes be a challenge. But if you can show real value to your clients, then they’re more likely to …
Listen to My Power Hour Session @ Network Ireland’s Annual Conference!
Wondering how to make your marketing stand-out from all the rest? Try selling a solution rather than a product or service. Take a listen to my Top Tips on how to make your business stand out
Set Your Business Apart. Sell Your Customers a Solution!
Customers don’t care how long you’re in business or how good you are… they just want a solution to their problem!
What is Multichannel Marketing and Why Does My Business Need it?
Putting all your eggs in one basket is never a good idea! So, why do that with marketing your business? Enabling prospects to find you through a variety of channels will allow them to become more familiar with you and build trust in you.
It’s Time to do a SWOT Analysis On Your Business!
Time to take a magnifying glass to your business. A SWOT analysis is a great way to delve into your businesses strengths, weaknesses, opportunities and threats. Let’s start at the …
It’s Time to do a SWOT Analysis On Your Business! Read More »