Knowing everything you can about your "ideal" customer will allow you to better target your marketing. And better targeted marketing leads to better return on investment.

As a service provider like a coach or consultant, pricing can sometimes be a challenge. But if you can show real value

Wondering how to make your marketing stand-out from all the rest? Try selling a solution rather than a product or service. Take a listen to my Top Tips on how to make your business stand out

Customers don't care how long you're in business or how good you are... they just want a solution to their problem!

Putting all your eggs in one basket is never a good idea! So, why do that with marketing your business? Enabling prospects to find you through a variety of channels will allow them to become more familiar with you and build trust in you.

Time to take a magnifying glass to your business. A SWOT analysis is a great way to delve into your businesses strengths,

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