Knowing everything you can about your "ideal" customer will allow you to better target your marketing. And better targeted marketing leads to better return on investment.
Wondering how to make your marketing stand-out from all the rest? Try selling a solution rather than a product or service. Take a listen to my Top Tips on how to make your business stand out
Putting all your eggs in one basket is never a good idea! So, why do that with marketing your business? Enabling prospects to find you through a variety of channels will allow them to become more familiar with you and build trust in you.