I was delighted to present a Power Hour session at Network Ireland’s annual conference recently. My session was all around something I believe will really help differentiate you as a small business from your competitors. Don’t Sell a Product or …
Listen to My Power Hour Session @ Network Ireland’s Annual Conference! Read More »
There’s no doubt about it, these are challenging times for any SME. Not only are the rules of how you do business constantly changing as new restrictions are put in place at a moments notice, but you may also find …
Set Your Business Apart. Sell Your Customers a Solution! Read More »
Let me first start with the “Why”. It’s a very simple answer. In order for a brand to resonate with someone, they need to see it seven times or more. So, if you’re only reaching customers two or three times …
What is Multichannel Marketing and Why Does My Business Need it? Read More »
Let’s start at the beginning. What is a SWOT analysis? SWOT stands for Strengths, Weaknesses, Opportunities and Threats and is an excellent framework for taking a deep-dive into how your business is performing, where roadblocks might exist and where you …
It’s Time to do a SWOT Analysis On Your Business! Read More »
We all know how it goes …… As a consumer you do some online browsing, you see something nice, add it to your cart, get interrupted and leave without completing a purchase. But as an online retailer, that sale is …
Did you know that 70% of shoppers will abandon their shopping cart without purchasing? Read More »
Pivoting doesn’t necessarily mean starting over – It could just mean making tweaks somewhere along the way! With restrictions as they currently stand, there’s a lot of talk about pivoting your business and some business owners may be put off …
Give Your Virtual Meetings the Professional Touch So many businesses are turning to webinar platforms to carry out their daily online meetings. Indeed, for many businesses, these platforms have now become their offices / consultation rooms / studios. But no …
